Top 5 AI Marketing Tools Every Marketer Should Know

Marketing is a vast field. Other fields like design creation/optimization, content writing, and even psychology fall under it in some shape or form. Today marketing is mostly done digitally, i.e., digital marketing. 

The vast majority of people now find things online rather than in person. This is why digital marketing is so important. In fact, you will be shocked to learn that 86% of marketers were able to increase their brand awareness through one or more channels of digital marketing. 

So, if you would like to be one of them and improve your own brand awareness, it is recommended that you try digital marketing. However, digital marketing is full of tough competition. So, you will need all the advantages that you can get. In this article, we have listed five marketing tools that will help you. Let us learn about them.

The following five tools are necessary to boost the productivity and efficiency of any content marketer. While there are many other tools like the ones in this list, we chose them specifically because they are powerful, accurate, easy to use, and most of all accessible.

We will take a dive into their capabilities, pricing models (if they have any), and what benefits marketers can get from them.

Jasper AI formerly known as Jarvis, is an AI content marketing tool. This tool provides a complete solution for all your content marketing needs. Content marketing is just one of the types of digital marketing. 

It has a huge ROI and is really beneficial in the long term. That is why many marketers prefer to use it. 

Jasper leverages artificial intelligence technologies like natural language processing (NLP) and machine learning to understand content as well as generate it. In fact, Jasper has been around way before OpenAI’s ChatGPT or Google’s Bard/Gemini. 

With Jasper, content marketers can easily do the following things.

• Write blog post headlines and titles
• Write a new blog post for a variety of niches and audience
• Provide analytics about your content
• Provide assistance in improving your content
• Draft emails

And plenty more. The best thing is that it can do so without the user having to work hard for it. The user only needs to provide some basic information like the content type, choose from a template, and then let the tool do its job.

But things do not end here. Once the content is created, users can also improve it. Jasper lets the user select specific sentences, paragraphs, or even the entire content and rewrite it in different ways. 

You can choose from several tones such as persuasive, professional, casual, enthusiastic, etc., etc., to make your content fit the needs of your audience.

The highlight of Jasper is its SEO optimization feature. This tool can improve the SEO optimization of your content by suggesting relevant keywords to use, formatting your content, and applying other SEO best practices. 

SEO is the heart of content marketing because it allows your content to appear in more search results in a high position. This results in more organic traffic to your brand’s website and enhances the chances of conversions occurring.

Jasper can be used for a few days using its trial period, however, to make the most of it, you will need to buy the premium version. The pricing plans of the premium versions are as follows.

Grammarly is a great marketing tool. Its uses may appear academic at first glance, but they are all related to content marketing as well. Let us see what features Grammarly offers.

• Grammar error detection and correction
• Plagiarism checking
• Content delivery, clarity, and engagement checks/suggestions
• Smart paraphraser
• Citation generator

These are all the features available in Grammarly. Of the listed, only the basic grammar error detection/correction and smart paraphraser are free. The rest of the functions are available in Grammarly premium only.

So, let us break down how each of these features is great for marketing. 

Grammar checking is necessary for all writers. No matter how good a writer is, they will inevitably make some mistakes. Using Grammarly helps them find and correct these mistakes. This makes their work error-free. 

In content marketing, error-free work inspires confidence and trust among the audience. They are more likely to engage with content that seems authoritative and trustworthy. In contrast, content that has simple spelling mistakes and errors, makes even the most trusting audience become skeptical and leave your content. 

Content delivery, engagement, and clarity are all necessary for getting positive responses to your marketing content. Grammarly will provide suggestions to change your write-up so that it is clear, the delivery matches the tone, and is engaging.

 

It also has an AI feature that can identify gaps in your content, rephrase it for improvements, shorten it, and apply certain tones that you want.

Therefore, marketers can use this amazing tool to improve their ad copy, blog posts, newsletters, and even emails. They can tweak their goals in Grammarly and follow its suggestions to get more people to engage with their content and convert.

Grammarly has three pricing models. The details are given below.

• Free model. Only gives a grammar checker and AI suggestion.
• Premium Plan. Costs $12 per month and gives access to all features
• Business Plan. Costs $15 per member per month. Gives access to all features.

Those are the very simple Grammarly pricing plans.

Paraphrase Online is a free AI paraphrasing tool. This tool is great for marketers in much of the same ways Jasper is. The difference is that Jasper’s main focus was content creation, while Paraphrase Online is focused on content optimization through paraphrasing.

This tool has six paraphrasing modes. They all change the text in different ways. Some of their capabilities include the following.

• Reducing keyword stuffing by replacing repetitive words with their synonyms
• Enhancing readability by replacing difficult words and phrases with their simpler alternatives
• Enhancing clarity by changing the sentence structure of difficult and complex sentences
• Use AI to enhance the content intelligently

These are all great features, and they are useful for marketers. With this tool, it is extremely easy for content marketers to ensure that their content is easy to read, does not have repetition, and is engaging as well. 

One of the major advantages of Paraphrase Online is that it can drastically reduce the time used in editing. One of the most time-consuming tasks in content writing is editing. It takes a long time to read the content with a keen eye and then change it for the better. With this tool, all of that will be done automatically in a matter of moments.

There is no pricing at the moment. You can use all the features of this tool for free and without registration.

Summarizer.org is a great tool for marketers in more ways than one. It can help them do research quickly as well as make their own content shorter.

Let us start with what Summarizer does. True to its name, it creates a summary of any content provided to it. It provides some options for summarizing as well. It has two modes; they are called AI summarizer and AI summarizer 2.0. 

The difference between the two is that 2.0 takes away control from the user and relegates all decisions to the AI engine. In the simple AI summarizer, users can choose the length of the summary themselves, while in 2.0, the system determines the best length.

Marketers can use this tool to simplify articles they find on the web and reduce the time it takes to read them. The same can be done with their own articles that are too long for their own good. 

Here you can see the AI summarizer in action.

There are three pricing models available. Their details are given below.

Overall, it is a nifty tool for marketing.

The Hemingway App is an online tool that can intelligently identify issues in some given content and provide suggestions for improving it.

It primarily deals with the:

• Readability
• Clarity 
• Engagement

This may sound familiar to Paraphrase online, but with Hemingway, there is no AI-powered paraphrasing involved. Anything you have to change; you have to change yourself. Hemingway will only tell you what to change, at least in the free version. 

When you input some text in the Hemingway App, it highlights the text in different colors and discloses its reading grade. The colors identify difficult sentences, weak adverbs, and other stuff that detract from the quality of the write-up.

You can address all of the shortcomings pointed out by the Hemingway App and you will see that your work is more readable and engaging. Pro-tip, try to keep the readability from grade six to eight. 

 The premium version of the Hemingway App (known as Hemingway Editor Plus) offers an AI feature that can fix all of the highlighted issues automatically. That is a great boon for any marketer who wants to keep their content accessible to a large audience.

 

There are plans available. Their details are as follows:

Pretty affordable especially for big companies and marketing firms.

Conclusion

So, there you have it, the five AI tools that every marketer should know about. These tools enhance content marketing and elevate it to the next level. Their user-friendly designs and experiences aid marketers in empowering their content and ensuring that they get more leads and lead conversions. 

If you are a marketer or looking to enter the field, Then you should definitely familiarize yourself with these tools ASAP.