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INTRODUCTION
Are you looking to learn more about online digital marketing courses? You’re in luck! In 2021, there are plenty of high-quality, free online digital marketing courses that you can take to improve your knowledge and skills in this growing field. With certificates available, these courses offer a great way to learn the basics and even become an expert. In this blog post, we will explore the 15 best free online digital marketing courses you can take in 2021.
Google Ads Fundamentals
Google Ads Fundamentals is a great online digital marketing course for anyone looking to get started in digital marketing. It’s an official Google Digital Marketing course, so it’s perfect for those who are looking for the best possible education on the topic. Upon completion of this course, you will earn a certification from Google that verifies your understanding of the basics of digital marketing.
Google Ads Fundamentals covers a range of topics, including keyword research, search engine optimization, display advertising, and more. You’ll learn how to create ads on Google, use AdWords and optimize campaigns. This comprehensive digital marketing course also covers topics like landing page optimization and reporting. It’s designed to give you the skills necessary to manage a successful digital marketing campaign and understand how each component works together.
Upon completing the course and passing the exam, you’ll receive an official digital marketing certificate from Google. This certificate is an excellent addition to any resume and makes you stand out from the competition. With this certification in hand, you can start applying for digital marketing jobs with confidence!
Google Analytics for Beginners
Google Analytics is a powerful tool for digital marketing and it’s an essential part of any online digital marketing course. The Google Digital Marketing Course for Beginners provides users with a comprehensive introduction to the world of analytics. This online digital marketing course will teach you about data collection, analysis, and reporting so that you can use this knowledge to make smarter decisions for your business.
This course covers topics such as basic tracking setup, understanding your website traffic, and using custom segments. You’ll learn to analyze user behaviour, track events, measure performance and optimize your campaigns. At the end of the course, you’ll receive a certificate in Digital Marketing from Google, proving your knowledge of Google Analytics for Beginners.
By taking this online digital marketing course, you’ll be able to better understand user behaviour and make more informed decisions on how to optimize campaigns. With the certificate in Digital Marketing from Google, you’ll have proof of your understanding of the platform and be ready to take on more advanced roles in the digital marketing space.
Bing Ads Fundamentals
Bing Ads Fundamentals is one of the most popular online digital marketing courses and provides users with a comprehensive understanding of the Bing Ads platform. The course covers topics such as setting up campaigns, tracking performance, and using advanced targeting options. It also includes a certificate of completion that verifies that users have successfully completed the course.
This course is a great choice for those who want to learn the basics of online digital marketing quickly and conveniently. With the help of video tutorials and practical exercises, this course offers a comprehensive overview of the principles and processes of running successful Bing Ads campaigns. It also provides in-depth knowledge of search engine marketing (SEM) strategies, keyword research, and optimization techniques.
If you’re looking to enhance your digital marketing skillset, Bing Ads Fundamentals is an excellent starting point. For more experienced digital marketers, it can provide useful insights into the Bing Ads platform and help you stay up to date with current best practices. It’s also a great complement to any Google digital marketing course, allowing you to broaden your knowledge base and make sure you’re equipped to tackle any challenge in the world of digital marketing.
Quora Ads
Quora Ads is a great online digital marketing course for those looking to become certified in digital marketing. This course focuses on helping you understand how to create successful campaigns on Quora, the popular Q&A website. You will learn about topics such as targeting, creative formats, campaign structures, and optimization. Upon completion of this course, you will receive a certificate from Quora.
This is an ideal course for anyone looking to gain a better understanding of digital marketing tactics, as well as those who want to develop their knowledge of the specific platform. The course focuses on teaching you how to create ads that target specific questions and users to ensure you get the most out of your budget and maximize your reach. Additionally, it teaches you how to track and measure the performance of your campaigns, so you can continue to optimize them and increase results.
If you are interested in learning more about Quora Ads, consider enrolling in this online digital marketing course today! You’ll be able to quickly master the ins and outs of this popular platform and use it to launch successful campaigns. Plus, you’ll earn a digital marketing certificate that will demonstrate your knowledge and skills to potential employers and clients.
Hootsuite Academy – Social Media Certification
Hootsuite Academy offers a comprehensive Social Media Certification course to help those interested in digital marketing and social media to learn the basics. With this online digital marketing course, you will be able to understand how to use Hootsuite to manage your digital presence, as well as best practices for creating and managing effective social media campaigns. The program includes lectures, quizzes, and hands-on tasks that enable you to practice what you’ve learned. Upon completion of the course, you will receive a digital marketing certificate.
This course covers the fundamentals of social media marketing, such as understanding your target audience, developing strategies for content creation, optimizing your posts for maximum reach, and measuring success. Additionally, you will learn how to leverage Hootsuite features to analyze analytics and trends, plan content calendar, and connect with followers in real time.
Whether you’re new to social media or looking to take your skills to the next level, this Google Digital Marketing Course will help you become a master of the most popular social networks, such as Facebook, Twitter, Instagram, LinkedIn, and more. Plus, with a digital marketing certificate at the end of the course, you’ll have proof that you know the ins and outs of the world of digital marketing.
Marketo Certification
Marketo Certification is one of the leading online digital marketing courses available. It is designed to provide students with the knowledge and skills necessary to create, manage, and optimize campaigns and programs for driving customer engagement. The course covers topics such as creating lead generation campaigns, understanding customer lifecycles, and personalizing the customer experience. It also covers the basics of email marketing, search engine optimization (SEO), social media marketing, and content marketing.
Upon successful completion of the course, you will be awarded with a certificate in digital marketing. This course provides a comprehensive overview of digital marketing tools and tactics, along with the principles behind them, which can be applied to various digital marketing activities. The certification also demonstrates your commitment to digital marketing best practices.
HubSpot Content Marketing Certification
The HubSpot Content Marketing Certification is a free online digital marketing course offered by HubSpot Academy. This course will teach you the fundamentals of content marketing and how to use it to build a successful content marketing strategy. You will learn how to create and optimize content, measure and analyze content performance, and use best practices for content distribution. You’ll also receive a certificate at the end of the course, making it an excellent choice if you’re looking for digital marketing certificates.
The HubSpot Content Marketing Certification consists of 10 lessons, taking approximately 5-7 hours to complete. In this course, you’ll learn how to build an effective content strategy, optimize content for SEO and social media, measure your results and more. You’ll also receive practice exercises so you can put your new knowledge to work immediately. By the end of the course, you’ll be able to create and execute an effective content marketing strategy that will help you achieve your business goals.
Overall, the HubSpot Content Marketing Certification is a great way to get started in digital marketing. It’s free and provides you with valuable insight into the world of content marketing that can be applied immediately. If you’re looking for a Google digital marketing course or other digital marketing courses that offer digital marketing certificates, the HubSpot Content Marketing Certification is an excellent choice.
Adobe Photoshop CC
Adobe Photoshop CC is a powerful and versatile online digital marketing course that helps you create and edit graphics and photos to use in digital marketing campaigns. With this course, you will learn all the essential tools and techniques of Photoshop to create stunning visuals for your digital marketing projects. You will also gain valuable knowledge on how to optimize images for webpages and social media platforms. Once you complete this course, you will be awarded a digital marketing certificate from Adobe. The certificate will prove that you have mastered the basics of Photoshop and can use it to create impressive visuals for your digital marketing campaigns.
Facebook Blueprint
Facebook Blueprint is one of the top online digital marketing courses for 2021. It offers a comprehensive guide to Facebook Ads and a variety of other features. Through this program, you can gain an in-depth understanding of Facebook Ads, along with strategies for utilizing them for better results. You will also learn how to create effective campaigns, measure your ad performance, and optimize your campaigns for improved performance. With Facebook Blueprint, you can also receive a certificate in digital marketing. This is a great option if you want to pursue a career in digital marketing or add another credential to your resume.
Twitter Flight School
Twitter Flight School is a comprehensive training program offered by Twitter that focuses on digital marketing courses . The program provides educational resources and tools to help individuals and businesses create engaging and impactful Twitter campaigns. The curriculum covers topics such as Twitter’s advertising products, targeting strategies, and creative best practices. Through a combination of instructional videos, case studies, and interactive learning experiences, participants in Twitter Flight School gain a comprehensive understanding of how to effectively use Twitter as a marketing tool.
Digital marketing is the process of promoting products or services through digital channels, including social media platforms such as Twitter. Twitter Flight School is designed to provide individuals and businesses with the knowledge and skills needed to use Twitter effectively for digital marketing purposes. Upon completion of the program, participants receive a certificate from Twitter, demonstrating their expertise in Twitter advertising and digital marketing. The digital marketing courses is free and open to anyone who wants to learn more about using Twitter for marketing and advertising purposes.
Snapchat Course
Snapchat TrainingThe fundamentals of utilising Snapchat as a marketing tool would be covered in a online digital marketing courses on the platform. Typically, it would touch on subjects like:
Participants will gain knowledge about Snapchat’s numerous advertising offerings, such as sponsored lenses, filters, and snaps.
Targeting Techniques:
Participants will gain knowledge about how to leverage Snapchat’s targeting features to connect with the appropriate demographic for their campaigns.
Best Practices:
Participants will discover the best ways to leverage graphics and words to produce interesting and powerful Snapchat ads.
Campaign Management:
Participants will gain knowledge of how to build up and control Snapchat advertising campaigns, as well as how to monitor and assess their effectiveness.
Online digital marketing courses are typically taught through a combination of case studies, instructional videos, and hands-on activities.giving them a thorough education in digital marketing courses and Snapchat advertising. Participants who successfully complete the courses are awarded a certificate attesting to their proficiency in digital marketing and Snapchat advertising. Anyone interested in learning more about using Snapchat for marketing and advertising objectives can enrol in the courses, which can be taken for free or a fee, depending on the supplier.
Instagram Certification
There are many online courses available on Instagram online digital marketing courses. These courses typically cover topics such as:
Instagram Advertising:
Participants will learn how to use Instagram’s advertising products, such as sponsored posts, stories, and carousel ads, to reach their target audience.
Content Creation:
Participants will learn how to create engaging and visually appealing content for Instagram, including how to use hashtags, filters, and other features to maximize reach.
Targeting Strategies:
Participants will learn how to use Instagram’s targeting options to reach the right audience for their campaigns.
Influencer Marketing:
Participants will learn how to work with influencers on Instagram to promote their brand and reach a wider audience.
Campaign Management:
Participants will learn how to set up and manage Instagram advertising campaigns, including how to track and measure their success.
These online digital marketing courses are usually delivered through a combination of instructional videos, case studies, and interactive learning experiences, providing participants with a well-rounded education in Instagram digital marketing.
Upon completion of the courses, participants receive a certificate, demonstrating their expertise in Instagram digital marketing. The online digital marketing courses may be free or paid, depending on the provider, and are accessible to anyone interested in learning more about using Instagram for marketing and advertising purposes.
LinkedIn Learning – Digital Marketing Essentials
LinkedIn Learning’s “Digital Marketing Essentials” course is a comprehensive program that provides an overview of digital marketing techniques and strategies. The online digital marketing courses cover topics such as:
Search Engine Optimization (SEO):
Participants will learn how to optimize their website for search engines and drive organic traffic to their site.
Pay-Per-Click (PPC) Advertising:
Participants will learn about different types of PPC advertising and how to create and manage effective PPC campaigns.
Social Media Marketing:
Participants will learn how to effectively use social media platforms, such as Facebook, Twitter, and Instagram, for marketing purposes.
Content Marketing:
Participants will learn how to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Email Marketing:
Participants will learn how to create and execute effective email marketing campaigns to reach and engage with their target audience.
Online digital marketing courses taught by industry experts and provides participants with a comprehensive education in digital marketing. Participants will have access to interactive learning experiences, instructional videos, and quizzes to help reinforce their understanding of the material. Upon completion of the course, participants will receive a certificate of completion from LinkedIn Learning, demonstrating their expertise in digital marketing essentials.
Copyblogger – Authority
Copyblogger’s “Authority” course is a comprehensive program that focuses on helping participants build their online presence and grow their business through digital marketing. The course covers topics such as:
Content Creation:
Participants will learn how to create high-quality, valuable content that will engage their audience and establish their brand as a thought leader in their industry.
Search Engine Optimization (SEO):
Participants will learn how to optimize their website for search engines and drive organic traffic to their site.
Social Media Marketing:
Participants will learn how to effectively use social media platforms, such as Twitter, Facebook, and LinkedIn, to reach and engage with their target audience.
Email Marketing:
Participants will learn how to create and execute effective email marketing campaigns to reach and engage with their target audience.
Conversion Rate Optimization (CRO):
Participants will learn how to optimize their website and marketing campaigns to increase conversions and maximize their return on investment.
Online digital marketing courses taught by industry experts and provides participants with a comprehensive education in digital marketing. Participants will have access to interactive learning experiences, instructional videos, and quizzes to help reinforce their understanding of the material. Upon completion of the course, participants will receive a certificate of completion from Copyblogger, demonstrating their expertise in building their online authority through digital marketing.
YouTube Certification
YouTube Certification is a program offered by Google that provides participants with training and certification in digital marketing courses, specifically focusing on YouTube as a marketing platform. The program covers topics such as:
Creating and Optimizing Video Content:
Participants will learn how to create engaging and effective video content for YouTube, including how to optimize their videos for search engines and maximize reach.
YouTube Advertising:
Participants will learn how to use YouTube’s advertising products, such as TrueView and Bumper ads, to reach their target audience and drive results.
Channel Management:
Participants will learn how to manage their YouTube channel, including how to optimize their channel for discovery and build an engaged audience.
Analytics and Reporting:
Participants will learn how to use YouTube’s analytics tools to track and measure the performance of their channel and campaigns.
The online digital marketing courses delivered through a combination of instructional videos, interactive learning experiences, and assessments, and provides participants with a comprehensive education in YouTube as a marketing platform. Upon completion of the program, participants will receive a YouTube Certification, demonstrating their expertise in using YouTube for digital marketing purposes. The program is designed for businesses, marketing professionals, and individuals interested in leveraging YouTube for their marketing and advertising efforts.
Conclusion
In conclusion, the digital marketing industry is constantly evolving, and staying up-to-date with the latest trends and techniques is crucial for success. The 15 best free online digital marketing courses provide a great opportunity for individuals and businesses to learn about the latest digital marketing strategies and techniques, regardless of their budget. From the comprehensive programs offered by LinkedIn Learning and Copyblogger to the specialized courses offered by Twitter Flight School and YouTube Certification, there is something for everyone.
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