Real time marketing is the process of focusing on events and engaging with customers on the basis of information. It is the process of communicating the essence of business. This allows firms to engage with audiences in a more relevant manner. They maintain an agreeing relationship with the audience. It’s about what they stand for and what people can expect, what they choose for business for us.  It helps to connect with brand positions and drive conversions. It involves a marketing strategy to create and deliver content and promote customer behavior.  Meanwhile, real-time marketing can be personalized and provide insights to deliver content. Being able to react quickly to trends and events is more important than ever. This is something that a real-time marketing plan can assist you with.

Why is real-time marketing important in digital marketing?

 Real-time marketing is important in digital marketing because it aligns with the expectations of today’s digital consumers and the nature of the online world. Real-time marketing allows us to quickly create and distribute content that people are thinking about online. You will be able to develop appropriate messaging and suitable dialogue with your target audience that satisfies their requirements. With real-time marketing, you can stay updated on social media discussions and quickly address clients’ comments. By doing this, you may increase consumer loyalty and trust. You can use it to evaluate how effective your marketing initiatives are. You are able to track the effectiveness of your efforts in real time using real-time marketing. You can improve your outcomes and strategies by using this data. It helps brands stay current, interact with their audience, and use data to make quick decisions. All of these things add up to a more competitive and successful digital marketing approach. Campaigns for real-time marketing are important in digital marketing, enabling companies to stay current and react to events and news as they happen. With their assistance, brands listen to what customers have to say, meet their needs, and quickly resolve issues.

Why you need a real-time marketing strategy 

1. Social media engagement: Real-time marketing primarily occurs on social media, where a lot of conversations and trends happen quickly. Your brand’s visibility and engagement can be greatly increased by being active and participating in real-time on social media is important in digital marketing.
2. Immediate response: In the age of instant messaging, clients anticipate prompt service. You can show your dedication to customer satisfaction by promptly responding to questions, remarks, and feedback from customers by implementing a real-time marketing strategy.
3. Customer engagement: real-time customer interactions build trust and a sense of community. It enables you to establish personal connections with your audience , which is essential for creating lasting relationships.
4. Capitalize on current events: With real-time marketing, you can use news, trends, and events to your advantage and increase the relevance and engagement of your brand. You can produce content that connects with your audience and brings them to their attention.
5. Adapting to change: Because of new platforms, evolving consumer behavior, and shifting market conditions, the digital landscape is always changing. Your ability to adjust to these changes improves when you have a real-time marketing strategy.

What Makes Real Time Marketing Different From Social Media Marketing?

Social media gives you the ability to act instantly. For example, you are responding in real-time, which is when real-time marketing is important in digital marketing, when you reply to a customer’s tweet or post. Social media marketing itself, though, cannot be regarded as real-time marketing. By utilizing technology to receive notifications about customer interactions and reacting to them almost immediately on social media, you can assist with real-time marketing. But if you only respond to them on social media, it is important in digital marketing and don’t use the same data to communicate with them on other channels, like live chat, you aren’t meeting their expectations. This isn’t what you would call real-time marketing, it is important in digital marketing. Thus, as you can see, real-time marketing and social media marketing are not the same. 

Examples of real-time marketing in digital marketing 

• Oreo’s Dunk in the Dark: When there was a power outage in the stadium during the 2013 Super Bowl, Oreo promptly tweeted an image with the caption, “You can still dunk in the dark.” This well-timed and astute tweet took advantage of the unanticipated occasion and received a lot of attention and appreciation.
• Arby’s and Pharrell’s Hat: Pharrell Williams made waves on social media with his unusual hat during the 2014 Grammy Awards. Tweeted the fast-food chain Arby’s Goldmys. Their ability to communicate with a wide audience through wit and humor was demonstrated in this tweet.
• Twitter war between two museums: The museums received a lot of attention from the tweet series, and the outcomes were far superior to those of a conventional marketing campaign. Real-time marketing is important in digital marketing demonstrated once more by this Twitter battle. Being prepared with original ideas for establishing your presence is a good thing.
• Wendy’s gets retweets: The fast-food hamburger chain Wendy’s employs real-time marketing to great effect, garnering a great deal of attention.  Stars and industry titans such as Apple, Amazon, and Google participated as well! Just one response to Carter’s tweet resulted in enormous national exposure for Wendy! The game was also skillfully played. 
•  Samsung is making the most of the situation: Apple shocked everyone in 2020 when they declared that their iPhones would no longer come with chargers. Customers reacted negatively, as was to be expected, and Samsung quickly responded by reminding people on Facebook that their Galaxy phones are always accompanied by chargers, which has allowed them to stay ahead of their rival.

BENEFITS OF REAL TIME MARKETING ARE IMPORTANT IN DIGITAL MARKETING 

• Adaptation of changing trends : The digital environment is always changing due to new platforms, evolving consumer habits, and shifting market dynamics. Having a real-time marketing strategy enables you to promptly and efficiently adjust to these modifications.
• Improved customer relations: Real-time customer interaction builds trust and a sense of community. It makes it possible for you to establish more intimate and enduring connections with your audience.
• Better ad campaign performance: You can use real-time marketing to track the effectiveness of your ad campaigns and make quick changes. You can pause an advertisement that you see isn’t working well and redirect your resources toward campaigns that are working better.
• Crisis management: Managing and averting PR crises requires real-time marketing. You can address issues quickly, communicate openly, and show that you are committed to finding solutions when you have a well-thought-out plan in place.
• Data driven decisions: Data analytics and monitoring tools are essential for real-time marketing in order to make well-informed decisions about campaigns and content. You can continuously improve performance by utilizing real-time data to inform your strategies and take audience insights into account.
• Competitive advantage: Being more responsive and adaptive can give brands that excel at real-time marketing a competitive advantage. You can outmaneuver rivals and take advantage of opportunities that they might pass up thanks to your agility.
• Enhanced flexibility: You can raise awareness of your brand by taking part in conversations that are trending and making the most of moments that go viral. Increased discussion and sharing of your content on social media and other digital platforms can result from real-time marketing.
• Increased engagement: Higher levels of engagement are typically generated by timely and contextually relevant content. You’ll get more likes, shares, comments, and engagements on your digital platforms when you speak to your audience’s current concerns.
• Relevance: Creating content that is in line with current events, trends, and consumer behavior is one way that real-time marketing can help you stay relevant. This connection can make your brand stand out and draw in customers.

How real time marketing works ’s important in digital marketing 

Engaging customers instantly based on breaking news and information is known as real-time marketing. It all comes down to using cutting-edge data to consistently build relationships with your audience. The constant flow of data from multiple sources, such as social media, consumer interactions, website analytics and market research, is necessary for real time marketing and is important in digital marketing. To find patterns, trends, and client preferences, the data is gathered and examined in real time. 

Conclusion

Digital marketing that responds to trends, current events, and consumer behavior in real time using data and insights is known as real-time marketing. The technique of crafting and distributing engaging and pertinent marketing is important in digital marketing messages to consumers at the precise moment of high receptivity. With customers growing more demanding and the digital landscape getting more crowded, real-time marketing is important in digital marketing becoming more and more crucial. Companies that can connect with their customers through real-time marketing will be important in digital marketing to be able to forge closer bonds with them, increase sales, and outperform their rivals. In digital marketing, real-time marketing is important in digital marketing because it has many advantages, such as stronger engagement and relevance, personalization, competitive advantages, and data-driven decision-making is important in digital marketing. Your brand will ultimately benefit from its ability to remain adaptable, engage with consumers, and capitalize on the quick-paced digital landscape.