Weekend & Evening Offline Batch in Digital MarketingÂ
Digiskillz offers weekend and evening batches for business owners and professionals. These batches help them improve their digital marketing skills while they continue with their jobs and business. The flexible schedule allows participants to learn and apply digital marketing strategies effectively at work.
Course duration: 2 Months (2-month Evening and Weekend Offline Classes)
Call: 7561 80-5000
Live Practical Training | Valid Certification | Expert Faculty
Certifiaction in Alignment with | 
Kick-start your career in digital marketing!
Hands-on training experience.
Live projects.
Interactive and practical approach.
Meticulously designed syllabus.
Complete digital marketing theory and practical.
Placement assistance.
Industry experts as trainers.
Google Adwords& Analytics Certification.
Course Curriculum
- Digital Marketing Introduction
- Importance Of Digital MarketingÂ
- Modules of Digital Marketing
- Benefits of digital marketing
- How did Internet Marketing work?Â
- Traditional Vs. Digital MarketingÂ
- Types of Digital MarketingÂ
- Increasing Visibility
- Visitors Engagement
- Bringing Targeted Traffic
- How to Learn Digital Marketing?
- Tools & Softwares we are going to Explore
- Market Research
- Keyword Research And Analysis
- Importance of Keyword Research
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
- Introduction to graphic design & Canva
- Fundamentals of Graphic Design
- Social media posters and banners
- Logo design
- Carousel posts
- Printable Materials
- Image editing
- Video editing
- Motion design Portfolio
- Introduction to wordpress
- Plugins Installation
- Creating pages,post,menus and URL structuring
- Best Domain Practices
- Domain Purchase
- Domain Pointing
- Hosting Purchase
- WordPress Installation
- Creating engaging, conversion-focused landing pages for campaigns.
- Creating Single Page Website with menu anchoring
- Create Multi page Portfolio websites for you/ Your business.
- Chat button integration.
- Manual migration method.
- Malware removal using wordfence
- Block Brutforce hacking by limiting login access
- Create Responsive Popups
- Create and configure conversion friendly data collection forms
- Easy to use Backup and Restore using AIO
- Learn How to import and edit premade site Demos using Astra
- Introduction to content marketting
- Why content is important to business
- Types of content marketing
- Content marketing Strategies
- Introduction to Content Marketing Ecosystem
- How to Develop a Content Marketing Strategy
- Segmentation of Target audience
- Creating a buyer persona
- A real-time example of buyer persona segmentation
- Content Calendar and how to choose a channel for marketing?
- Types of content, Business storytelling
- Measuring and analyzing content marketing strategy.
- How to create a meta description for your business, writing psychology.
- Ultimate Landing Page wireframe work, marketing psychology.
Introduction of Search Engine Optimization,
Functions & Features
Website & Competitor Analysis
Black Hat/White Hat/Grey Hat SEO
Keyword Research & ImplementationSEO
Website Design & Architecture
Google Search Console
Tag Manager
Competitor Link Analysis
SEO Auditing
SEO Algorithms
SEO Guidelines
SEO Reporting
ON PAGE SEO
- Creating an Account in Search ConsoleÂ
- Adding Website to Search ConsoleÂ
- Rankmath & Yoast SEO
- Meta OGP Tags
- URL optimization
- Integration – GA,GSC,TM
- Sitemap
- Robots.txt
- SEO content format
- SEO optimized Website Framework
- Structured data/ Schema
- Mobile SEO techniques
- How to perform site speed optimization.
- Backlink, Ref domain, etc basics
- Local SEO – GMB, Etc
- Ecommerce SEO
- SEO Audit
- SEO Roadmap
- Algorithms
- HTML SEO
- Anchor Test
- Google Analytics Integration
- Google Search Console
- Internal Linking
- Rich Snip Integration
- Schema Markup
- Google Tag Manager
OFF PAGE SEO
- What is Off page SEO?Â
- What are backlinks?
- Why Are Backlinks Important?
- How do backlinks work?
- How to Monitor and analyze the backlink profile?
- What Types of Backlinks are Valuable?
- Which backlinks should be avoided?
- Find out what anchor text is and why it’s crucial in link building
- Do follow and no follow backlinks
- Different Types of Backlinks
- Quora Backlink Strategy
- Pinterest Backlink Strategy
- Medium backlink strategy
- Advanced link-building strategies
- Social Bookmarking
- Classified Listing
- Forums Listing
- Article Submission
- Image Submission
- Blog Comment
- Directory Listing + Profile Creation
- Question & Answers
- Video Submission
- Infographics Submission
- Document Sharing
- Competitive links analysis & submission
- Business Reviews submission
- Press release
- Web 2.0
- Google Analytics Basics
- Google Analytics Set-up
- Google analytics event setupÂ
- Google analytics goal trackingÂ
- Google Analytics GA4
- Google Analytics Tracking code integration
- How to set up filters
- Demo Account
- Overview reports
- IP Blocking
- Report sharing guidelines
- Audience Overview
- Acquisition Overview
- Behavior overview
- Data Analysis
- Goals in Google Analytics
- Ecommerce tracking setup guide
- Benchmarking
- Annotations
- website Traffic analyzation
- Integrations
- Introduction to google my business
- What is local SEO
- Important local SEO factors
- Setup google my business(GMB)
- How to optimize GMB listing
- important elements you must optimize on GMB Listing
- How to handle negative reviews
- Multiple locations and user management
- Local SEO strategies
Goals and types of campaigns
Networks and Devices
Google Ads Set-up
- Express Account and Smart Campaigns
- Tools and Campaign Set-up
- Campaign Optimization
Google Search Ads
- Types of keywords
- Bidding Types
- Text ads
- Call ads
Google Display Ads
- Banner Ads
- Responsive Banner Ads
- Gmail Ads
Google Video Ads (Youtube ads)
- Skippable ads
- Bumper ads
Remarketing and Conversion Tracking Set-up
- Custom Audience Setup
Mobile Ads
- App installment
- App engagement
Shopping Ads
- Dynamic Shopping ads
- Google Merchant Center Setup
Local ads
Discovery ads
Smart campaigns
Campaign metrics
Keyword Research – tricks and strategies
Match Types
Ad copy creation
Ad placement
Concept of CPM and Branding
Manual Placements Ad Ranking & Quality
Types of audience segments
Conversion Tracking
Create your Conversion Tracking Code
Bidding and Budget
Bid strategies
Ad Extensions
Reporting
Remarking campaigns
Ad Optimization
Remarketing and Conversion Tracking Set-up
- How to optimize the SocialPlatforms with Keywords
- Facebook Page Optimisation
- Instagram business profile
- Linkedin Page Optimisation
- Twitter Optimisation
- Tools we can use for Graphics
- Important Social Media Platforms
Introduction to SMM
Introduction to Facebook
Introduction to Facebook Ads Manager
Introduction to Facebook Business Manager
- FB IntroductionÂ
- Facebook Account Set-up
- Facebook Event, Groups Creation
- Facebook Page Creation
- Facebook ToolsÂ
- Business Manager Account
- Customer Persona
- FB Custom AudienceÂ
- FB Campaigns
- Brand Awareness
- Reach
- Traffic Ads
- Engagement Ads
- App Installs
- Messages
- Video Views
- Lead Generation
- Messages
- Conversion Ads
- Store Traffic
- Facebook Pixel
- Pixel Event set-up tools
- Retargeting Methodologies
2- Instagram
- Types of Accounts?
- Branded Account
- Personal Account
- Fanpage Account
- Instagram Sales Funnel
- Importance of Bio Links
- How-to Post effectively and strategies
- Hashtags
- Follow me Follow you Strategy
- Shoutouts
- User Generated Contents
- Growth Hacks
- Instagram Tools
- How to track Campaigns
- Influencer MarketingÂ
LinkedinÂ
- Linkedin Basic
- Profile Optimization
- Article
- Groups
- pages
- Linkedin Networking
- Linkedin Ads
- Linkedin Tag Setup
- Pinterest Introduction & Account Set-up
- Personal Account
- Business Account
- Profile Optimization & Website Linking
- Pinterest Terminologies
- Pins
- Boards
- How to Create them
- Pinterest Tag SetupÂ
- Pinterest Ads and Campaigns
- Ads Set-up
- Pinterest Audience Creation
- Twitter Fundamentals
- Twitter Ads Set-up
- YouTube Brand Channel Creation
- YouTube Brand Channel Account Setup
- YouTube Channel in Detail Youtube Copyright Policies
- How do I upload on YouTube?
- Title, Description, and Tag
- Cards & End screens
- Monetization
- Thumbnails & Playlist
Social Media Tools:
- Buffer
- Hootsuite
Reporting:
- Data studioÂ
- Facebook analytics
- Introduction to Email Marketing
- Email Marketing Tools
- Mailchimp Tutorial
- Creating email lists
- Email Marketing Automation
WE ARE A Google PARTNER COMPANY
Live Projects
Interactive Sessions
Industry Experience
Case Studies
Expert Faculty
Flexible timings
5 Global Certifications
Managerial Skills
Introduction to Agency
Client
Briefing
The Art of
Pitching
Client Oriented Strategy
Campaign Creation for Client
Reporting Evaluation
Digital Marketing Tools
Download Detailed Course Curriculum
Certification Partners
After successful completing of our online/classroom digital marketing courses, you will also be awarded a certificate from DigiSkillz, which makes you a certified digital marketer. In addition to DigiSkillz certification, we will guide you in acquiring the most demanded Google, Facebook, YouTube, HubSpot certifications.
Live Projects
What Our Students Say
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Frequently Asked Questions
The minimum qualification is 12th Grade Pass (10+2) or equivalent.
However, any individual who is 16 years and above can also apply for the program. Students, freelancers, startup owners as well as working professionals looking to upgrade their skills can benefit from this course.
There will be mentors with 10+ years of experience in digital marketing field
Fazalul Rahiman
Founder & Digital Marketing Strategist & Google Ads Specialist
Anagha
Social Media & SEO Specialist
Doony Sebastian
Sr. SEO Specialist
Majitha
Social Media Marketing Strategist
Gopika
Content Marketing Strategist & Content Writer
Adhithya
Sr. SEO Analyst
Ansar
Social Media Marketing Strategist
Arshad
WordPress Expert
Farhana
Content Marketing Strategist & Content Writer
Course Duration: 2 Months
- 2-month Evening and Weekend Offline Classes
9+ International Certification
- Google Digital Marketing Certification
- Google Ads Search Certification
- Google Shopping Ads Certification
- Google Analytics Individual Certification
- Google Ads Display Certification
- Youtube Certification
- Hubspot
- Facebook Free Blueprint Certificate
- DigiSkillz Certifications
Booking a seat is completed in two steps
- Fill out the registration form on our website
- submit a confirmation of payment.
The Digiskillz weekend and evening batches are tailored for both business owners and professionals who want to improve their digital marketing skills while continuing with their current jobs.
Evening and weekend batches have some good advantages:
- Flexible Schedule: You can take classes after work or on weekends, fitting your learning around your busy schedule.
- Convenience: It’s easier for many people to attend classes during the evenings or weekends because they’re not working.
- Less Rush: Traffic and crowded public transport are often less frequent during these times, making it easier to get to your classes.
- Balanced Work-Life: Choosing evening or weekend batches helps you balance your job and learning without feeling overwhelmed.
- Options for Everyone: Whether you work full-time, part-time, or have other commitments, these batches offer options for everyone.
So, evening and weekend batches make it more convenient and accessible for people to pursue their studies or training.
We do provide demo classes for students who are not clear about the course.
We will arrange a single session where the students will have a complete understanding of the course. After that, registration can be done.
Skills and experience in digital media can improve a marketing career not only by knowing the techniques and channels for digital marketing but also by being able to use and track emerging technologies and industry trends and developments.
Top careers in digital marketing may include:
- Digital Marketing Expert
- Social Media Analyst
- Digital Campaigns Officer
- CRM Officer or Manager
- Digital Account Manager
- PPC/SEO Analyst