• Digital Marketing Introduction
• Importance Of Digital Marketing 
• Modules of Digital Marketing
• Benefits of digital marketing
• How did Internet Marketing work? 
• Traditional Vs. Digital Marketing 
• Types of Digital Marketing 
• Increasing Visibility
• Visitors Engagement
• Bringing Targeted Traffic
• How to Learn Digital Marketing?
• Tools & Softwares we are going to Explore

• Market Research
• Keyword Research And Analysis
• Importance of Keyword Research
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Keyword Analysis
• Choosing Right Keywords To The Project

• Introduction to Canva
• Social media posters and banners
• Logo design
• Carousel posts
• Image editing
• Video editing

• Introduction to wordpress
• Plugins Installation
• Creating pages,post,menus and URL structuring
• Best Domain Practices
• Domain Purchase
• Domain Pointing
• Hosting Purchase
• WordPress Installation
• Creating engaging, conversion-focused landing pages for campaigns.
• Creating Single Page Website with menu anchoring
• Create Multi page Portfolio websites for you/ Your business.
• Chat button integration.
• Manual migration method.
• Malware removal using wordfence
• Block Brutforce hacking by limiting login access
• Create Responsive Popups
• Create and configure conversion friendly data collection forms
• Easy to use Backup and Restore using AIO
• Learn How to import and edit premade site Demos using Astra

• Introduction to content marketting
• Why content is important to business
• Types of content marketing
• Content marketing Strategies
• Introduction to Content Marketing Ecosystem
• How to Develop a Content Marketing Strategy
• Segmentation of Target audience
• Creating a buyer persona
• A real-time example of buyer persona segmentation
• Content Calendar and how to choose a channel for marketing?
• Types of content, Business storytelling
• Measuring and analyzing content marketing strategy.
• How to create a meta description for your business, writing psychology.
• Ultimate Landing Page wireframe work, marketing psychology.

Introduction of Search Engine Optimization,
Functions & Features
Website & Competitor Analysis
Black Hat/White Hat/Grey Hat SEO
Keyword Research & ImplementationSEO
Website Design & Architecture
Google Search Console
Tag Manager
Competitor Link Analysis
SEO Auditing
SEO Algorithms
SEO Guidelines
SEO Reporting

ON PAGE SEO

• Creating an Account in Search Console 
• Adding Website to Search Console 
• Rankmath & Yoast SEO
• Meta OGP Tags
• URL optimization
• Integration – GA,GSC,TM
• Sitemap
• Robots.txt
• SEO content format
• SEO optimized Website Framework
• Structured data/ Schema
• Mobile SEO techniques
• How to perform site speed optimization.
• Backlink, Ref domain, etc basics
• Local SEO – GMB, Etc
• Ecommerce SEO
• SEO Audit
• SEO Roadmap
• Algorithms
• HTML SEO
• Anchor Test
• Google Analytics Integration
• Google Search Console
• Internal Linking
• Rich Snip Integration
• Schema Markup
• Google Tag Manager

OFF PAGE SEO

• What is Off page SEO? 
• What are backlinks?
• Why Are Backlinks Important?
• How do backlinks work?
• How to Monitor and analyze the backlink profile?
• What Types of Backlinks are Valuable?
• Which backlinks should be avoided?
• Find out what anchor text is and why it’s crucial in link building
• Do follow and no follow backlinks
• Different Types of Backlinks
• Quora Backlink Strategy
• Pinterest Backlink Strategy
• Medium backlink strategy
• Advanced link-building strategies
• Social Bookmarking
• Classified Listing
• Forums Listing
• Article Submission
• Image Submission
• Blog Comment
• Directory Listing + Profile Creation
• Question & Answers
• Video Submission
• Infographics Submission
• Document Sharing
• Competitive links analysis & submission
• Business Reviews submission
• Press release
• Web 2.0

• Google Analytics Basics
• Google Analytics Set-up
• Google analytics event setup 
• Google analytics goal tracking 
• Google Analytics GA4
• Google Analytics Tracking code integration
• How to set up filters
• Demo Account
• Overview reports
• IP Blocking
• Report sharing guidelines
• Audience Overview
• Acquisition Overview
• Behavior overview
• Data Analysis
• Goals in Google Analytics
• Ecommerce tracking setup guide
• Benchmarking
• Annotations
• website Traffic analyzation
• Integrations

• Introduction to google my business
• What is local SEO
• Important local SEO factors
• Setup google my business(GMB)
• How to optimize GMB listing
• important elements you must optimize on GMB Listing
• How to handle negative reviews
• Multiple locations and user management
• Local SEO strategies

An Introduction to Google Ads
Goals and types of campaigns
Networks and Devices

Google Ads Set-up

• Express Account and Smart Campaigns
• Tools and Campaign Set-up
• Campaign Optimization

Google Search Ads

• Types of keywords
• Bidding Types
• Text ads
• Call ads

Google Display Ads

• Banner Ads
• Responsive Banner Ads
• Gmail Ads

Google Video Ads (Youtube ads)

• Skippable ads
• Bumper ads

Remarketing and Conversion Tracking Set-up

• Custom Audience Setup

Mobile Ads

• App installment
• App engagement

Shopping Ads

• Dynamic Shopping ads
• Google Merchant Center Setup

Local ads

Discovery ads

Smart campaigns
Campaign metrics
Keyword Research – tricks and strategies
Match Types
Ad copy creation
Ad placement
Concept of CPM and Branding
Manual Placements Ad Ranking & Quality
Types of audience segments
Conversion Tracking
Create your Conversion Tracking Code
Bidding and Budget
Bid strategies
Ad Extensions
Reporting
Remarking campaigns
Ad Optimization

Remarketing and Conversion Tracking Set-up

• Lots of Jobs: Many businesses need digital marketers, so there are plenty of job opportunities.
• Different Jobs: Digital marketing has various roles, like social media, content creation, and SEO, giving you options.
• Work Anywhere: Some digital marketing jobs let you work from home, giving you more flexibility.
• Be Creative: You get to be creative and try new things because digital marketing is always changing.
• See Results: You can measure how well your campaigns are doing and use that info to do even better next time.
• Global Reach: With the internet, you can reach people all around the world, opening up more chances for your career.
• Keep Learning: Digital marketing always has new things to learn, so you won’t get bored.
• Save Money: It’s often cheaper for businesses to do digital marketing compared to old-school methods.

The eligibility criteria are 12th Grade Pass (10+2) or equivalent.

However, any individual who is 16 years and above can also apply for the program. Students, freelancers, startup owners as well as working professionals looking to upgrade their skills can benefit from this course.

There will be mentors with 10+ years of experience in the digital marketing field

Fazalul Rahiman
Founder & Digital Marketing Strategist & Google Ads Specialist

Anagha
Social Media & SEO Specialist

Doony Sebastian
Sr. SEO Specialist

Majitha
Social Media Marketing Strategist

Gopika
Content Marketing Strategist & Content Writer

Adhithya
Sr. SEO Analyst

Ansar
Social Media Marketing Strategist

Arshad
WordPress Expert

Farhana
Content Marketing Strategist & Content Writer

We do provide demo classes for the students who are not clear about the course.
We will arrange a single session where the students will have a complete understanding of the course. After that registration can be done.

Total Duration of Course: 3 Months Offline Agency-Based Digital Marketing Course 

3 months of company training +Integrated 3 months of Company Internship