Digital Marketing Course Syllabus

Digital Marketing course syllabus is changing day by day with upcoming updates and strategies. DigiSkillz digital marketing course is an intensive 60+ hours of the online or offline program. The course is taught by the best of the industry trainers. The program provides a handful of exposure to 40+ advanced tools.

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digital marketing course syllabus
digital marketing course syllabus

Digital Marketing Course Curriculum 2020

DigiSkillz provides digital marketing course training with industry relevant content, industry relevant case study, subject matter expert’s training, 5+ globally valid certifications, assured job assistance in top companies, free internships. Achieve a promising future in an upcoming career with DigiSkillz.

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Our Digital marketing comprehensive syllabus is as follows:

INTRODUCTION TO DIGITAL MARKETING

  1. Digital Marketing Introduction
  2. Importance Of Digital Marketing
  3. Modules of Digital Marketing
  4. Benefits of Digital Marketing
  5. How did Internet Marketing work?
  6. Traditional Vs. Digital Marketing
  7. Types of Digital Marketing
  8. Increasing Visibility
  9. Visitors Engagement
  10. Bringing Targeted Traffic
  11. How to Learn Digital Marketing?
  12. Tools & Softwares we are going to Explore

  1. Introduction to WordPress
  2. Plugins Installation
  3. Creating pages, Post, Menus and URL Structuring
  4. Image Naming & Alt Tag Creation
  5. Yoast Seo Plugin
  6. Meta Title, Description & Meta Tags

  1. Market Research
  2. Keyword Research And Analysis
  3. Types Of Keywords
  4. Tools Used For Keyword Research
  5. Localized Keyword Research
  6. Competitor Website Keyword Analysis
  7. Choosing Right Keywords To The Project

  1. Keywords Research & Understanding Your Audience
  2. Crafting Killer Headlines
  3. H1 , H2 ,H3 Tags Importance
  4. Tools to write content without Grammar Mistakes
  5. Seo Optimisation for Content
  6. Internal Links & External Links

  1. Introduction of Search Engine Optimization
  2. Functions & Features
  3. Website & Competitor Analysis
  4. Black Hat/White Hat/Grey Hat SEO
  5. Keyword Research & ImplementationSEO
  6. Website Design & Architecture

  1. Creating an Account in Search Console
  2. Adding Website to Search Console
  3. XML Sitemap
  4. Robots.txt File Use and Creation
  5. Setting up the Preferred Website Version
  6. Url Inspection & Fetch as Google
  7. Rich Snippets & Structured Data

  1. What is Off page Seo?
  2. How to build backlinks?
  3. Do Follow links and No Follow Links
  4. Social Bookmarking Links
  5. Directory Submission Links
  6. Building Image Links
  7. Building Q & A Links

  1. Introduction to Google My Business
  2. Local Search Optimization
  3. Info & Insights Tutorial
  4. How to Handle Negative Reviews?
  5. Google My Business Website Importance
  6. Multiple Location & User Management

  1. Google Analytics Introduction
  2. Integration to WordPress
  3. Views and Filters
  4. Creating Goals in Analytics
  5. Google Analytics Reports

  1. Google Adwords Express Introduction
  2. Creating the First Google Ad
  3. Targeting inside Adwords Express
  4. How to write Google Ads
  5. Budget & Billing
  6. What are Campaigns
  7. What are Ad Groups
  8. What are Ads
  9. What are Ad Extensions
  10. What is Conversion Tracking?
  11. What is Remarketing?
  12. Integration of Analytics inside Google Ads
  13. Setting up Remarketing Audiences
  14. Creating Remarketing Ads in Google Ads
  15. Difference Between AdwordsExpress & Google Ads
  16. Google Ads Account Setup
  17. Exploring Google Keyword Planner
  18. Keywords Match Types
  19. Types of Campaigns in Google Ads
  20. Creating a Search Campaign
  21. Creating the Display Campaign
  22. Video Campaign Creation

  1. Branding of our Business
  2. Tools we can use for Graphics
  3. Important Social Media Platforms
  4. How to optimise the SocialPlatforms with Keywords
  5. Facebook Page Optimisation
  6. Instagram Business Profile
  7. Linkedin Page Optimisation
  8. Twitter Optimisation
  9. Canva Tutorial

  1. Facebook
  2. Instagram
  3. Linkedin
  4. Twitter

  1. Facebook Ads Policies
  2. Introduction to Boost Ads
  3. Introduction Promote Ads
  4. Quick Campaigns from Facebook
  5. Advantages & Disadvantages

  1. Instagram Campaigns Introduction
  2. Instagram Campaign Types
  3. Creating Instagram Campaign via Facebook
  4. Creating Instagram Campaign via Instagram

  1. Campaign Creation inside Ads Manager
  2. Lead Ads & Website Traffic
  3. Facebook Pixel Explained
  4. Remarketing
  5. Conversion Tracking
  6. Audience Manager
  7. Lookalike Audience

  1. Facebook Page Introduction &Tour
  2. Facebook Ads Manager Introduction
  3. Facebook Business Manager Introduction
  4. Social Media Marketing Tools

  1. Introduction to Email Marketing
  2. Email Marketing Tools
  3. Mailchimp Tutorial
  4. Creating Email Lists
  5. Email Marketing Automation

  1. Youtube Brand Channel Creation
  2. YouTube Brand Channel Account Setup
  3. YouTube Channel
  4. Youtube Copyright Policies
  5. How to upload on YouTube?
  6. Title, Description and Tag
  7. Cards & End screens
  8. Monetization
  9. Thumbnails & Playlist
  10. YouTube Seo Tools

  1. Introduction to Affiliate Marketing
  2. Affiliate Marketing Platforms
  3. Affiliate Account Creation in Amazon
  4. AdmitAd Account Creation
  5. Affiliate Link Marketing
  6. Affiliate Link Marketing via Display Ad
  7. Affiliate Link Marketing via Videos
  8. Affiliate Link Marketing via Content